Available with different screen sizes and operating capacities, we carry refurbished Apple computer models that are ideal for personal and business use. You’ll find a great selection of iMac desktops and MacBook laptops in our Apple computer section. We offer pre-owned, refurbished Apple computer models that look and perform like new, but cost dramatically less than their original price. iMacs and MacBooks can be pricey, but you can save hundreds of dollars by ordering from us. From Apple's perspective they are literally doing that partner a favor by allowing them to sell their products in their store rather than strengthening the Apple brand by driving those potential customers into an Apple store where they can enjoy the total Apple purchasing experience.Apple computers have gone from being primarily used by diehard fans to becoming the computers of choice for businesses and consumers who cherish the hardware’s sleek design and operating system’s stellar capabilities. They aren't very nice to their retail partners. So, what probably happened was a $1200 laptop was marked up to $1700 for a day, then "discounted" to $1100 which kept it just above the minimum allowed retail price.Īpple controls their ecosystem with an iron fist. Retailers aren't allowed to price Apple products below the Apple mandated minimum advertised price. I believe that you think you saw an advertisement that said something to the effect of $600 off a new Apple product.īut I don't believe you read the fine print, nor did a price-comparison on that product before accepting the advertisement as fact.
I have seen 600+ off a new Pro and anywhere in between Yes the Apple STORE doesn’t really discount machines, places like Best Buy, Walmart, Costco ext frequently run flash sales and deals on even the newest MacBooks.
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